The iconic Alfa Romeo Giulietta

Tour Information

Do you have a car passion? Have you ever seen the original protypes of the first Alfa Romeos? The best color for cars? RED! 

The iconic Alfa Romeo Giulietta and MiTo: the gay nominations car in 2009 and 2013.

In year 2015 Alfa Romeo car industry opens its museum near Milan in the first original premises where it was born 105 years before.

After having lost its directional role in 2011, Arese (the plant where the Milanese ‘RED’ originated) was abandoned for a few years. Nevertheless, Alfa Romeo history relied in here and nothing could ever be lost when it comes to connect the present to the future.

So the Museum was born: a collection of original Alfa cars traces the path to the great splendor of recent times, in which the ‘Milanese Red’ (original Alfa Romeo brand color) is celebrated by videos and guided tours .

The display exhibits 69 models which most marked not just the development of the brand, but the very history of the automobile itself. The museum is organized in 3 areas:

Timeline, the industrial continuity; a selection of 19 cars which best represent the development of the brand, each accompanied by a multimedia information panel and an “interactive memory“, a smart-tech station where visitors can access an interactive system for more details about the history of each model.

Bellezza (Beauty): from prototypes of the car designers, Masters of style, to the cars built by the Touring bodyshop under the Superleggera brand in the 1930s and 40s. From Alfa Romeo in the movies to the iconic cars: The Giulietta Phenomenon and Giulia: designed by the wind), with models that accompany the growth of the economy and of Italian taste in the 1950s and 60s.

In 2009 and 2013 Alfa Romeo MiTo and Alfa Romeo Spider were elected as the iconic car of the LGBTQ+ community, because of their elegance and beauty as well as for their road performances. They had a strong emotional value,because they represented the Italian ‘Dolce Vita’ life style.

Velocità (Speed): where Alfa Romeo enthusiasts can meet the stars of Alfa Romeo’s major victories: from “A Legend is Born”, a spectacular multimedia space which groups together the stars of the epic competitions between the two world wars, through to the début in F1 racing, “Progetto 33” and “Racing in Alfa Romeo’s DNA”. Visitors then enter the “Temple of Victories”, a show of pictures, sounds and film footage about the 10 biggest triumphs in the history of Alfa Romeo. The journey through the legend ends with a playful and spectacular finale: the emotional bubbles dedicated to the experience of the Alfa Romeo world, with 360° virtual reality film footage, and a full-immersion room where visitors sit in interactive armchairs and watch 4D films dedicated to the legendary success of Alfa Romeo.

Do you have a car passion? Have you ever seen the original protypes of the first Alfa Romeos? The best color for cars? RED! 

The iconic Alfa Romeo Giulietta and MiTo: the gay nominations car in 2009 and 2013.

In year 2015 Alfa Romeo car industry opens its museum near Milan in the first original premises where it was born 105 years before.

After having lost its directional role in 2011, Arese (the plant where the Milanese ‘RED’ originated) was abandoned for a few years. Nevertheless, Alfa Romeo history relied in here and nothing could ever be lost when it comes to connect the present to the future.

So the Museum was born: a collection of original Alfa cars traces the path to the great splendor of recent times, in which the ‘Milanese Red’ (original Alfa Romeo brand color) is celebrated by videos and guided tours .

The display exhibits 69 models which most marked not just the development of the brand, but the very history of the automobile itself. The museum is organized in 3 areas:

Timeline, the industrial continuity; a selection of 19 cars which best represent the development of the brand, each accompanied by a multimedia information panel and an “interactive memory“, a smart-tech station where visitors can access an interactive system for more details about the history of each model.

Bellezza (Beauty): from prototypes of the car designers, Masters of style, to the cars built by the Touring bodyshop under the Superleggera brand in the 1930s and 40s. From Alfa Romeo in the movies to the iconic cars: The Giulietta Phenomenon and Giulia: designed by the wind), with models that accompany the growth of the economy and of Italian taste in the 1950s and 60s.

In 2009 and 2013 Alfa Romeo MiTo and Alfa Romeo Spider were elected as the iconic car of the LGBTQ+ community, because of their elegance and beauty as well as for their road performances. They had a strong emotional value,because they represented the Italian ‘Dolce Vita’ life style.

Velocità (Speed): where Alfa Romeo enthusiasts can meet the stars of Alfa Romeo’s major victories: from “A Legend is Born”, a spectacular multimedia space which groups together the stars of the epic competitions between the two world wars, through to the début in F1 racing, “Progetto 33” and “Racing in Alfa Romeo’s DNA”. Visitors then enter the “Temple of Victories”, a show of pictures, sounds and film footage about the 10 biggest triumphs in the history of Alfa Romeo. The journey through the legend ends with a playful and spectacular finale: the emotional bubbles dedicated to the experience of the Alfa Romeo world, with 360° virtual reality film footage, and a full-immersion room where visitors sit in interactive armchairs and watch 4D films dedicated to the legendary success of Alfa Romeo.

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Departure:
Milan

Places You’ll See

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Additional Information

  • The Alfa Romeo Museum is located in Arese closed to Milan;
  • Transfer to Arese (Museo Alfa Romeo) is possible both with private car and by public transport. A shuttle bus leaves from Milan Central Station to Arese town centre every 30 minutes. From there, the Museum is 0,3 miles away.

The Voice of Our Clients

Ian
Ian
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My husband and I booked the tour of the “Vatican in a gay light” for one morning during our trip to Rome. Our guide, Dario, was very knowledgeable of the historical significe of the art works as well as many of the anecdotes that provided context. We learned a great deal and truly enjoyed ourselves. This tour is too notch! Thank you.
Matt Berg
Matt Berg
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Excellent pre-cruise Quiiky tour in Venice. Great guide who had so much intimate knowledge of Venice. Besides being very handsome he is a local resident for more than 2 decades with so much intimate knowledge that you can’t get from a guidebook. This is my second time using Quiiky for tours and transfers; they’re my first choice in Italy!
Dan & Vince
Dan & Vince
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First I would like to thank you and your company and all involved for a wonderful trip. From beginning to end we continued to be amazed by all the wonder service we received from all of you. We had a fabulous time for our anniversary. All the guides were great and all better than we expected. It is hard to pick a best as they were all awesome, that being said, three stand out for being most personable and had a excellent sense of how to move us along our tours. Quiiky gets 5 out of 5 for all other ratings. Yes, we would positively reccommend for anyone considering travel to Italy. AND, Giovanna, you’re the best.
Tony & Joseph
Tony & Joseph
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We appreciate Quiiky incredible attention to detail. We didn’t have to worry about a thing. The drivers Quiiky arranged were always early, communicated with us very effectively and even called the hotels to inform them we were en route. The guides were all incredibly knowledgeable, kind, fun, and eager to answer our questions. The hotels were beautiful, spacious, and had lots of great amenities. Staff at each hotel were also immensely helpful. We’re happy to be a reference for anyone. We are grateful for all Quiiky did to listen to our specific requests and create an agenda that was perfect for us.
 John Bindlechner-Wigan
John Bindlechner-Wigan
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We adored our Quikky tour of the Vatican with our guide Claudio. We had been a little apprehensive about visiting the Vatican but this tour is the way to go! Claudio had an expert knowledge of the art collection and we enjoyed hearing the "other", more scandalous stories of the private lives of Michelangelo and the popes. We loved our visit to the museums, Sistine Chapel, grotto and St Peters - I recommend joining the queue and adding on the view from the dome of the basilica - well worth the stairs!
Denis Dallaire
Denis Dallaire
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The excursion to Capri was great! The headphone system worked really well and the guide Andrea was super nice and fun! He was a really good guide and would not hesitate to have him again. The food and drink offerings were very good. Thank you for a wonderful experience!
Richard Hurlbut
Richard Hurlbut
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Overall, we were thrilled with our tour with Quiiky. We were particularly pleased with our guides and drivers in Salerno, Rome, Florence and Venice. And given the crowds in some locations, the front-of-line privileges were particularly welcome. Money well spent!...... I would recommend any of the guides to anyone considering a similar tour. It was these private tours, and the guides’ depth of knowledge, that made all the difference.....Again, we had a wonderful time and would definitely use Quiiky again should we return to Italy.
Oliver Broad
Oliver Broad
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Thanks for a great alternative tour of the Vatican. Having visited back in 1999 I wanted something a little different to do with my husband who had never visited before. It is great to see Quiiky offering tours with a twist and can most definitely recommend this one for your next visit to Rome.
Greg Brady
Greg Brady
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First had a wonderful pre-cruise Quikky tour in Venice. Our guide was super friendly, knowledgeable, and a great deal of fun. Then I went on a tour of the Vatican and our tour guide was incredible. He is an expert on the Vatican and on the pertinent gay history (which turns out to be much more than you might even think). He literally made the Vatican come alive and provided one of the more fascinating tours I have taken anywhere. And the two wonderful owners of Quiiky picked us up and took us on a vehicular tour of Rome. Others got back from Rome complaining of the crowds and the heat... we got back energized, happy, and filled with fascinating information after an afternoon filled with fun and personalized care. Don't make the mistake thinking you will get an equivalent tour from a straight guide/company -- if you are gay, Quiiky is the way to go.
Auston Matta
Auston Matta
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I highly recommend Quiiky Travel for any guided visit to Rome or Italy. I was both surprised and entertained by everything GAY I learned about the Vatican on my tour. They are passionate about providing an excellent travel experience and I have no doubt that you would enjoy one of their tours or travel products.
Denis Dallaire
Denis Dallaire
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What a wonderful experience to Messina and Taormina. Antonio was a great guide with good knowledge and history-telling. Really enjoyed the history of the museum Cusena. Again the food and drinks on the boat were very good. Thank you so much!
Santiago Stanley
Santiago Stanley
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Our excursion to Messina and Taormina today was excellent. Antonio was amazing. Our food experience was on point … starting with the granita and Brioche in Messina and the arancini and cannoli in Taormina!!! The boat trip around the bays was spectacular and the food again!!! Eggplant Parmesan and the sardine dish and olives… Again Antonio was patient , knowledgeable sweet and always on time!! Excellent experience!!!
Adam Martindale
Adam Martindale
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We had a fantastic tour of the Vatican with Paolo from Quiiky. Paolo was knowledgeable, personable, fun and really gave us a different insight into the history of art and the gay artists that are part of the Vatican’s history and more! Highly recommended!
Theron Clark Stuart
Theron Clark StuartGroup Traveller
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It was easy to schedule our tour. Everything was explained in great detail, so there was no confusion on the day of the excursion. The vans were spotless and comfortable. Our guide for the Colosseum was exceptional in every way. He was cute, knowledgeable, witty, flexible and engaging. We met so wonderful folks and shared a wonderful lunch with the guys from our group. Could not have been happier with Quiiky.
Curtis Korchinsky
Curtis KorchinskyGroup Traveller
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Fantastic company to work with. Very easy and simple…..and good value. Will definitely book with them again!
Ron Davis
Ron Davis
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BEST TOUR COMPANY YOU COULD WISH FOR! I have done two tours in Rome with this amazing company and both times it was 20-30 people Expert process, memorable tours, top notch experience. We arrived by cruise ship and they handled everything. Regardless of how you arrive you will receive a tour that is personal and you feel like you w learned secrets and things you would never ever have heard or known. I wholeheartedly recommend them.
Bob Kobosky
Bob Kobosky
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Highly recommend Quiiky.com for tours/day trips in Italy. They did an AMAZING job on our tours in Palermo and Naples as well as arranging a wonderful beach day for us when we disembark in Civitavecchia before heading to the airport in the late afternoon.
Heinz Steinmetz
Heinz Steinmetz
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Interesting and entertaining! Well organized small group with an experienced and friendly guide.
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The iconic Alfa Romeo Giulietta

From € 103

Duration: 1,5 hours
Destination: Milan
Inspiration: Adventure

Untold History Tours

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Constant research about the hidden Gay Italian history.

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